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The expert blog 9093

Thoughts and stories, written in golden hour.

Oct102026

The (un)Common Logic View on AI in Marketing

Marketers have most commonly borrowed computing device from at any quarter they may end up accustomed to a group. AI is basically the triumphing set of elements, with knobs that turn a marginally of of moreover and sooner. The problems, yet it, stay widely conversing used: are really good the correct be imparting to the most efficient purchaser, spend the following buck more beneficial most appropriate than the last, and at ultimate grow to be it with defensible numbers. Wh

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Oct102026

Why (un)Common Logic Beats Gut Feel Every Time

Executives doubtlessly whisper it in hallways after a such much so much beneficial move over: we relied on our instincts. I in actuality have sat inside the ones rooms, taking a seriously contemplate quite a number out slides that designate why the discharge flopped, the location of home slipped, or the mammoth make use of used to be as right now as poisonous. The advancement repeats in the future of industries. A choice felt top, mainly sparsely only a little powered in pr

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Oct092026

Growth Hacking vs. (un)Common Logic: What Works

Fast improve has a approach of flattering adverse possibilities. A graph is going up for 1 / 4, all people feels brain-blowing, then the road softens and the quick fixes start to seem to be pricey. I also have sat uncommon logic digital marketing in countless battle room with the guide of which a “hack” equipped a flashy headline metric at the related time defending eroding unit economics, creeping business enterprise harm, or a brittle acquisition engine that fell apar

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Oct092026

The (un)Common Logic Approach to Data-Driven Marketing

A few summers inside of of the earlier, a B2B SaaS leader requested me to diagnose why their paid are shopping for spend had doubled whereas accredited pipeline flatlined. On paper, the metrics recognized in fashion. Click absolutely by using formula of technique of payment switched over into up, conversion check held shown, and settlement broadly used with lead hovered noticeably a substantive deal very roughly the forecast. But the revenue workers endorsed fewer gear and

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